Archive for May, 2005

SHAZAM! DC gets a new logo

DC's new logo
Hooookay. So I decided to get off my lazy ass and make a post (hehe, during a break at work, nonetheless). Wow, four months since the last entry, you’d think I would be drawing that robot-comic thing again too, erf. ;)

So… DC Comics is going to be sporting a new logo designed by Josh Beatman of Brainchild Studio with Richard Bruning and Georg Brewer of DC.

To be honest, I’m not sure how I feel about this one. Growing up I would have been all for it. In the early 90’s I always thought the DC logo look too outdated, even though it was only a decade or so old; plus, I was always more drawn to Marvel’s logo which had quite a few changes and tweaks in the last twenty years. Now older, I’ve grown sort of fond of the old DC logo - it’s like the costumes of Superman and Batman, it’s just classic. The “circle shield” logo was also designed by the great Milton Glaser, which made me respect the logo even more. I can understand the move in a new direction, the logo does feel more modern comic book-like (whatever that means), streamline and marketable. Though at the same time it feels a little bland and not as iconic, but maybe it just needs to be given some time. Anyhoo, it does work into the whole Inifinite Crisis comics event that is being setup in the DC Universe, which BTW is looking hella cool (The OMAC Project, return of Hal Jordan as Green Lantern, Captain Marvel back in the JSA, Villains United, I can go on and on, keke). I’m a big fan of Bendis, but the whole House of M storyline doesn’t seem as exciting to me as what’s going on in DC. Again, maybe I just have to give it time and we’ll see.

Hmm.. if any of you have any idea what I talked about in the last few sentences, I congratulate you. You are a bona fide comic book geek. W00t! :)

:: UPDATE: 05.18.05 ::
Okay, after watching the 10-minute preview of Batman Begins shown tonight with the season finale of Smallville (Batman, BTW, is just looking better and better, the preview is amazing!), and beginning had the appearance of the new DC logo - with a motion graphics twist! Similar to the Imaginary Forces treatment to Marvel’s logo for its feature films, this identity is hella slick and has a lot of style. It is actually pretty classy and I have to say my thoughts about the logo has certainly gotten better, hehe.

Currently, I’m trying to find out who designed the motion graphics for the logo. If anyone finds out, let me know! Thanx!