Frito-Lay: Romance Novels Microsite
Microsite designs for a Frito-Lay viral campaign. A project concept I worked on for The Viral Factory.
The idea was to associate the different brands of products and parody them with the classic genres of pulp romance novels. A number of different interactive microsites would be created to offer more playful, humorous content with the over-the-top romance novel panache.
This particular microsite featured a “Create Your Romance Novel” concept where users (in an e-card aspect) create a custom romance novel cover with their own uploaded photos, add written content, and send them to friends.
Homepage:
Customize a Cover:
